Designing Value Propositions That Stick
Your product isn’t what you sell—it’s what your customer gets. The best value propositions speak to real customer pains and desires, not just features.
🎯 What Is a Value Proposition?
A value proposition is the promise of value your business makes. It answers:
- What problem are we solving?
- What benefit do customers receive?
- Why are we different?
Great value propositions are clear, specific, and customer-centered.
🧩 Use the Value Proposition Canvas
The Value Proposition Canvas (developed by Alex Osterwalder) helps align what you offer with what your customers truly need.
- Jobs to Be Done: What tasks are customers trying to accomplish?
- Pains: What obstacles frustrate them?
- Gains: What improvements are they looking for?
Match those insights with your product’s features to craft value that resonates.
💬 Examples:
- Slack: “Be more productive at work with less effort.”
- Airbnb: “Belong anywhere.”
These are simple, emotional, and memorable.Designing Value Propositions That Stick
Your product isn’t what you sell—it’s what your customer gets. The best value propositions speak to real customer pains and desires, not just features.
🎯 What Is a Value Proposition?
A value proposition is the promise of value your business makes. It answers:
- What problem are we solving?
- What benefit do customers receive?
- Why are we different?
Great value propositions are clear, specific, and customer-centered.
🧩 Use the Value Proposition Canvas
The Value Proposition Canvas (developed by Alex Osterwalder) helps align what you offer with what your customers truly need.
- Jobs to Be Done: What tasks are customers trying to accomplish?
- Pains: What obstacles frustrate them?
- Gains: What improvements are they looking for?
Match those insights with your product’s features to craft value that resonates.
